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Investment Management

Investment Management Built Around Your Plan, Not a Commission Check

A bad year in the market shouldn't mean a bad year for your life. At Westhollow Wealth Management, we manage investment portfolios as fiduciaries — fee-only, with no commissions, no revenue sharing, and no financial incentive to put you in anything other than what's right for you.

The Fee-Only Standard — and Why It Changes Everything

Our approach to investment management in Milton, GA starts where most advisors stop: your financial plan. Your timeline, your income needs, your tax situation, and your risk tolerance — these are the inputs that shape your portfolio, not your age and a questionnaire.

Fiduciary Investment Management — What That Actually Means

The fiduciary standard is a legal and ethical obligation to act in your best interest at all times — not just when it's convenient, and not just when the alternative would be obvious. As a registered investment advisor (RIA) and CFP®-credentialed firm, Westhollow is bound by this standard on every recommendation we make.

 

That means when we recommend an investment, it's because it fits your plan. When we recommend against one, it's for the same reason. You'll never wonder whether a product recommendation was shaped by what pays us more.

A Portfolio That Reflects Your Life, Not a Template

Generic allocations are built for generic clients. If your advisor's primary input is your age, your portfolio probably doesn't reflect your actual situation — your income sources, your tax bracket, your spending needs in retirement, or how you're likely to behave when markets turn.

 

Every portfolio we manage is built from your comprehensive financial plan outward. We account for your timeline, your near-term income needs, your tax exposure, and the behavioral realities of investing through market cycles. The result is a portfolio designed to support your life — not one designed to satisfy a risk tolerance checkbox.

Helpful answers for people preparing for what’s next.

  • What does fee-only investment management mean?
    Fee-only means the only compensation we receive is the advisory fee you pay us — calculated as a percentage of assets under management. We earn no commissions on trades, receive no payments from fund companies, and sell no insurance products. This structure eliminates the most common conflicts of interest in the investment management industry.
  • How does the bucketing strategy work?
    The bucketing strategy divides your portfolio into segments based on time horizon. Near-term funds are held in stable, liquid assets to cover living expenses for the next few years. Intermediate assets are positioned for moderate growth. Long-term assets are invested for growth over a longer horizon. This structure means a market downturn doesn't force you to sell growth positions at a loss to pay your bills — a critical protection for retirees and pre-retirees.
  • What is the fee for investment management at Westhollow?
    Our advisory fee ranges from 1.70% annually on the first $250,000 under management down to 0.55% on assets above $3,000,000. Fees are tiered and billed quarterly. There are no transaction commissions, no trading fees, and no hidden costs embedded in fund selections.
  • How are my investment accounts held and protected?
    Your accounts are held at an independent, third-party custodian — not at Westhollow. You have direct access to your accounts and full visibility into every holding and transaction. Westhollow holds discretionary trading authority to manage your portfolio, but we never take custody of your funds. This structure is a standard and important protection for investors working with an RIA.
  • Do you work with clients outside of Milton, GA?
    Yes. While we're based in Milton and serve clients throughout the North Atlanta suburbs — including Alpharetta, Roswell, Johns Creek, and Cumming — we also work with clients virtually throughout Georgia, Florida, and across the country. Our planning and investment management services are fully available on a remote basis.